Creative User-Generated Content Strategies That Work

What can encourage people to share content related to a business? User-generated content, or UGC, is content made by regular users rather than brands. It adds variety and shows real experiences. Businesses that find ways to motivate their customers to share content may increase their reach.

Below are some user generated content strategies that usually lead to more UGC.

Create branded hashtags:

One of the easiest ways to collect user content is through hashtags. A simple, short, and clear hashtag helps people tag their content. Businesses can encourage followers to use the tag when sharing photos, reviews, or feedback. A unique hashtag also helps group all posts in one place for future use or reposting.

Run social media contests:

Contests often lead to more user participation. Asking followers to share a photo, video, or story in exchange for a reward usually brings more entries. These contests work best when the steps are simple and the rules are clear. Giving a small prize, discount, or mention can increase engagement and submissions.

Repost user content:

Reposting a follower’s photo or review is a good way to show appreciation. When people see their content shared by a brand, they may feel encouraged to post again. Always ask for permission or mention the original creator. This creates a connection and may lead others to join as well.

Use UGC in product pages:

Photos from real users can be added to websites or product pages. This shows how the item looks in everyday use. Businesses often display reviews, images, or videos from customers to give future buyers more confidence. This also shows that people are using and enjoying the product or service.

Partner with micro-influencers:

Some businesses work with smaller influencers who have active and trusted audiences. These influencers often create content that feels more natural. By giving them a product or service to try, brands may receive honest posts that encourage their followers to take interest.

Feature stories and highlights:

On platforms like Instagram, stories and highlights are used to show UGC. Grouping customer posts in a “Customer Stories” or “Happy Clients” highlight lets new visitors see how others interact with the business. This content stays on the profile and adds variety to regular posts.